OTAs and Metasearch Dominate Google's Hotel-Related Keywords

Even though hotel brands have gone all in on direct booking campaigns, online travel sites like Booking.com and Hotels.com continue to dominate paid search advertising, according to media research firm Kantar. Between Jan. 1 and Feb. 11, Kantar analyzed over 1,600 lodging-related Google search keywords like "las vegas hotels" and "nyc hotels" across desktop and...